Hammoq
5 min read

TL;DR Summary:

Hammoq AI helps Goodwills and thrift stores automate the entire process from donation door to the placing items on the retail floor—reducing the time spent to sort, select the attributes and condition, determine the price point, and print out a labe based on machine learning trained on each store's sales history.
Of the resale industry's nearly three million computers used for donation receipting and back-of-house data capture alone, perhaps the most volatile—and important—resale process remains unaffordable for donated merchandise.
Right now, most stores rely on human instinct, volunteer labor, and rough price charts to assign values. But when you’re receiving hundreds (or thousands) of donations daily, even experienced staff can’t catch every hidden gem—or price each item with pinpoint accuracy. This leads to underpriced inventory, overlooked value, and lost revenue.

That’s where Hammoq AI steps in to transform operations from the ground up.

Hammoq uses machine learning trained on your store’s own historical sales data—not generic resale rules—to automate the entire journey from photo to price tag. Whether it's a pair of vintage Levi’s or a mid-century modern lamp, the system can identify the item, assess its condition, and apply performance-based pricing logic within seconds.

How It Works – A Real Example:

Let’s say a donated pair of Levi’s jeans arrives at your sorting station.
A staff member snaps a photo using the Hammoq app.
The AI instantly recognizes:
  • Item type: Denim Jeans
  • Brand: Levi’s
  • Gender: Men’s
  • Size: 34
  • Condition: Good
  • + More if you have specific requests for your tag
Hammoq then analyzes your store’s own historical sales data and sees how Levi’s jeans perform:
  • In fair condition: $6.99 – lower ASP and high-turnover
  • In good condition: $12.99 – strong margin and reliable turnover
  • In excellent condition: $19.99 – good ASP and strong sell through
Using this real-life sales data, Hammoq recommends the optimal price of that specific item in your store, maximizing revenue and sell-through.
A label is printed on the fly with product characteristics and AI-recommended price.
That's end-to-end automation—from photo to price tag without guessing.
✅ Key Takeaways:
Full Automation: From photo to price tag with no manual data entry.
Smart Pricing: AI prices based on real historical information—your ASP and product-specific sell-through.
Store-Specific Strategy: Each store is optimized separately for its consumers and selling trends.
Eliminate the Guesswork: AI eliminates inconsistencies and human bias in pricing decisions.
Instant Retail Tags: Simple integration with your POS and printer system for instant labeling.
Why It Matters:
In a high-volume setting such as a Goodwill or big thrift chain, automation isn't merely a time-saver, it's a money-maker.
With AI trained on your real store performance, Hammoq helps you price more intelligently, merchandise faster, and squeeze every dollar of possible value from donations.
It's as if you have a pricing analyst embedded in each station—and it runs 24/7.
What's Next (How To):
Start with a pilot: Contact the Hammoq team to schedule a trial in your store.
Offer 180–365+ days of sales history: This allows the AI to pick up on your store's pricing trends and customer reaction trends.
Let automation take over: Watch Hammoq start to scan, price, and tag items based on your sales history—automatically and in real-time.